Rough
ROUGH.
anchored in memory, rooted in the street.
through the forward motion of youth, of assimilating and upholding inviolable values, and of grounding oneself in the human experience. on metropolitan blocks, uptown courts and downtown cores. among flashbacks of a childhood in pastoral greece, with the sun, the sea and the arid hills always in play.
rough's aesthetic is defined by classic, clean lines and a modern vernacular. fueled by nostalgia, yet focused on the present horizon. it speaks through quiet, emotional appeals, seeking to comment on the homogenized state of commercial enterprise. a standalone vision, autonomous in spirit and unified in its aim for social coexistence.
perception. presentation. morals. memories. family lessons. friendship. all coming together to create something individual yet universal. holding threads of the mediterranean, propelled by youthfulness and life.
there's joy, some angst, confidence, awareness, and openness–the wonder of experience, felt in cloth and cut.
born in 2016. founded by stelios theodoridis.
