J Barbour & Sons Ltd was founded in 1894 by John Barbour in South Shields in north east England to supply the local dockers and seafarers with weatherproof clothing. Today, 128 years after its founding, Barbour is still a family business and is now represented worldwide with its wide range of products for women, men and children. The heart of the Barbour collections are still the legendary wax jackets. The British lifestyle label stands for both functional country wear and a fashionable, urban look. Barbour offers customers a repair and regrowth service that is unique worldwide: the products can be sent in for repairs and changes at any time. The waxing service, which has been offered since 1921, extends the life of the wax jackets and thus contributes to the sustainability of Barbour products. With its Wax For Life program, the company focuses on its long-lasting products made of waxed cotton and, in addition to the Re-Wax & Repair Service, also offers an upcycling campaign and a personalization tool.